OpenAgent Consumer Sentiment Index
Samantha is a Sydney-based real estate and home improvement writer. She is currently Head of Marketing at OpenAgent.
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Here at OpenAgent, we know the importance of up-to-date market insights.
As Australia’s largest real estate comparison and referral platform, we speak to thousands of homeowners every month who are seeking assistance in selecting the right person to sell their largest financial asset.
We’re always looking for ways to add value for our customers, and we realised that by speaking with such a broad range of homeowners all over Australia, we had the unique ability to capture the market perspectives of one of the most important groups in the real estate ecosystem - home sellers.
In November 2016, we began compiling anonymised data capturing the sentiment and market expectations of consumers who were actively looking to sell their property.
Over the fourth quarter of 2016 (November to December) and the first quarter of 2017 (January to March), we collected over 2,600 responses, forming the inaugural cohort for the OpenAgent Consumer Sentiment Report, an ongoing quarterly publication that will track the market expectations of active vendors over time.
As you’ll see below, the inaugural release include home price sentiment at a National, State and Metro level, as well as granular information about why people are selling, and what they see as the key factors driving their local market.
